Search Engine Optimization (SEO)

Vantiva can help your website improve its search engine ranking and increase visitor traffic.

Search engines are gateways to the Internet - the vast majority of users use search engines such as Google, Yahoo, and MSN to find the information and products they need. Make sure people can find your website.

Having a good search engine placement can dramatically increase the traffic and visibility of your website. More visitors means more potential customers.

What is SEO and how does it work?

Vantiva specializes in "white hat", organic search engine optimization in helping websites achieve better search result positions. "White hat" SEO refers to using natural methods of boosting search rankings such as building backlinks and creating relevant content. These are proven, effective ways of consistently maintaining good search engine positions over time. "Black hat" SEO on the other hand refers to methods that trick search engines into artificially ranking sites higher. Most black hat methods can result in your website being blacklisted by search engines.

Search engine optimization is a mix between art and science. The text and sales copy on your website must effectively deliver your message and at the same time have optimal keyword density. Your website's navigational structure needs be logical and intuitive to your users. Vantiva uses its creative, marketing, and technical know-how to effectively search optimize your website.

Search engine optimization is a continuous process which requires monitoring and adjustments. SEO is not a one-time deal! Search engines like Google, Yahoo, and MSN periodically change the proprietary algorithms that determines how websites are ranked. We constantly study search engine trends and adapt for effective SEO.

What's included in Vantiva's SEO service?

Initial Development

We will look at various characteristics of your company including your products, industry, customers, and competitors to determine the right keywords to target. Our initial SEO development provides a solid foundation for better search engine ranking:

Continuous Development

Remember, search engine optimization is a continuous process. Each month Vantiva will work to improve your website's search engine rankings. These tasks include:

We'll also produce quarterly reports to document any changes in your website's search engine positions. We can also consult you on additional strategies to increase your website's "stickiness" and improve content such as creating a business blog or customer forum community.

Additional Information

Length of SEO Campaign

Effective SEO does not happen overnight. Many firms falsely promise quick results. Did you know Google doesn't even list new websites for at least 6 months? We strongly recommend that you undertake an SEO campaign of at least 1 year to see measurable results. Even for new websites, SEO should begin as soon as possible.

Complete Oversight

You'll be able to monitor your SEO campaign in the Project Center. We will document all optimization tasks that we perform and publish reports in the Project Center.

Vantiva's SEO Promise

We have strong confidence in our ability to improve your search engine ranking however there is never a 100% guarantee due to the unpredictable nature of SEO. If there is no improvement in your website's Google, Yahoo, or MSN ranking for your targeted keywords within one year, Vantiva will refund 25% of all fees paid for SEO services. You must use our SEO services for 1 year to be eligible for this refund offer.

Focus on Google

Please note that Vantiva's SEO services generally focuses on optimizing for Google, the most popular search engine. However, our white hat SEO practices will also improve your position in other major search engines such as Yahoo and MSN.