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LG U+ Black: set-top box and Soundbar

With Soundbar Black, LG U+ elevates the Network Service Provider’s (NSPs) role as a provider of premium entertainment experiences


The Challenge

LG U+ wanted to address consumer frustrations with a new generation of ultra-thin TVs that offer beautiful visual displays but lack a high-fidelity audio experience.

The Solution

LG U+ joined forces with Vantiva  and HARMAN Embedded Audio group. Together, the team created a multi-service home-entertainment offering that could be integrated onto a high-performance Vantiva CPE device – the LG U+ Soundbar Black.

The Result

The LG U+ Soundbar Black was a remarkable success and significantly outperformed the retail segment, shipping twice as many premium soundbar units than conventional retail channels.

Key Numbers

+ 200%

Increase in shipments over a two-year period

2 awards

By Red Dot and IF Design

+ 20%

Increase in subscribers revenue

In terms of business process innovation, the team developed an affordable lease program that makes the premium device affordable for Korean subscribers. It has proven to be an extremely attractive and cost-effective alternative to retail options for incorporating high-fidelity audio into their home-based entertainment systems.

About the Customer

LG U+ is one of the leading mobile network operators in the highly competitive South Korean market.

What is your challenge today?

At Vantiva, we understand innovation can lead to a richer customer experience. Let’s talk about how we can help you.

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